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Executive summary 

We have been contacted by the South-West England tourism department with the view of underlying some USP about the creation of their e-tourism web site. At the same time, they have asked us to check if there is a demand and to characterize their expectations. All of this information should help the company in its MR budget estimation. 

Introduction 

This report will look at: The net surfer’s consumption habitsTheir expectations about e-tourism 

Findings  

Ø      A lot of people have access to the Internet and it is clear that the Internet is a substantial tool for research purposes. 85% of the people questioned have already bought something on the Internet. People have no fear. Nevertheless it’s more beneficial to use security payment facilities instead of pay pal. Most of your clients need a guarantee and security. ..,68.4 % of them have already bought travel tickets on the Internet. With this data we can confirm that there is a substantial e-tourism market. Moreover the purchase frequency is high (3-7 per year). 

Ø      It is very important to categorize on a research engine. Due to the cost of it, we have tried to find the most used research engine. We found that Google is the most popular research engine and we think it is necessary to be listed on this website. This type of ad, even if it’s quite expensive, will increase the number of visitors and you will be able to reach your targets and widen your market.  

Ø      The choice of the key word is important aswell. When we ask people about the words which they use when they research travel, the 3 frequently used words are: low cost, travel, holidays.So you have to use these key words on your website, moreover the town names should      be a priority for instance:
Bournemouth,
Poole,….  

Ø      On the net, it’s a bonus to have a famous partnership, and so we have looked to see which e-tourism web sites are the most popular. We suggest that you create a partnership with these companies.  If they add links on their website it will improve your notoriety. They will recommend your website to their clients. The most popular e-tourism website are : easyjet, sncf, tomas cook, air
france 

Ø      About the features of your website, customers are sensitive: -                          First to the price. You are supposed to be more competitive, to propose special price offers-                          Second, the quality, in this term we make reference to the security payment, the quality of the information, the clarity of the website, the quality of the travel ( hotel, …) all of this quality criteria will improve your brand recognition and image-                          Then, the service is important too, for example hotline and after sale service -                          The choice of the destination is not the most important, but you should not neglect this parameter 

Conclusion  

You have a substantial market. In this survey we have given you the USP and we have offered a solution for becoming well known in the South West of England E-tourism 

Recommendations  

We have a partnership with a famous Webmaster, if you want, we can pass on the results of this survey to him and arrange an appointment together. He can present you with an e-tourism website project. This contact may be able to speed up the creation of your e-tourism website and may be he can propose a better price.  

 In this article I would like to present some basic notions which a beginner should know before creating  its  own e tourism website.

The web marketing levers

1.- e pub, e mailing, promotion on the web, referencing,…

- you have to combined this means according to your priorities and your activity

2.E-advertising : to advertise on internet

- Brans Image, direct marketing, the aim of your ad campaign

- You have to set up skycraper, pop under, …

- It's necessary to choose a support in adequacy of your target

-The mediaplanning is a substantial element for setting up a website.

-You have to buy some free space on internet, how much is a click, how paying your ad campaign

3. You should find a solution for optimizing your refferency, that is why you should know what are the key words, the selling words, the sales engineering

4. You have to developed partnership, network

5. Developing games could be an advantage

6. Protection of your brand 

Take care of the positionsquatting 

Practice the  Cybersquatting 

-I have noticed two reasons :   1./ To conserv and develope your market shares 2./ To create an attractive tourist offer -The material and financial conditions :  You need some basic tools, for instance : a schedule of conditions, you have to collect the information, to be accessible for your target and you have to develope facilitator services. The Reunion which is a Dom Tom of France, has noticed that the e-tourism will create a lot opportunity for their Island. That is why they have developed a marketing plan. First I would like explain their reports, and in an other post I will explain their marketing policy. In France they have 900 Million net surfers, 220 of them have already buy on the network. 120 million of European prepare their travel on line 80% have prepared their travel with using Internet 70% of the airlines companie sold their tickets online, the e-ticking represents between 60% and 80% of their total sale.  For the SNCF (train company) the e-ticking represent 22% of it sale  A substantial market : About 51 million of visitor per months in google , 11 in Yahoo and 7 in Wanadoo. Lastminute offers 1700 different kind of travels and has had 100,000 clients in 2005. The reasearch marketing group who is in charge of the project has noticed that the request are alwlays the same : tourism, country, town These 3 words refers to transport,produces, lodging, sun and brand

-I have notice two reasons :   1./ To conserv and develope your market shares 2./ To create an attractive tourist offer -The material and financial conditions :  You need some basic tools, for instance : a schedule of conditions, you have to collect the information, to be accessible for your target and you have to develope facilitator services. The Reunion which is a Dom Tom of France, has noticed that the e-tourism will create a lot opportunity for their Island. That is why they have developed a marketing plan. First I would like explain their reports, and in an other post I will explain their marketing policy. In France they have 900 Million net surfers, 220 of them have already buy on the network. 120 million of European prepare their travel on line 80% have prepared their travel with using Internet 70% of the airlines companie sold their tickets online, the e-ticking represents between 60% and 80% of their total sale.  For the SNCF (train company) the e-ticking represent 22% of it sale  A substantial market : About 51 million of visitor per months in google , 11 in Yahoo and 7 in Wanadoo. Lastminute offers 1700 different kind of travels and has had 100,000 clients in 2005. The reasearch marketing group who is in charge of the project has noticed that the request are alwlays the same : tourism, country, town These 3 words refers to transport,produces, lodging, sun and brand